Fashion is changing. Consumers are increasingly waking up to the fact that their cheap fashion items are a disaster to the environment. Ease of accessing new clothes has been made possible by the fast fashion, however it has negative impacts such as wastage, pollution and poor working conditions for workers.
At TY FASHION, our approach is unique, it says, “Buy Less, Buy Better.” This refers to the quality of the clothes that are to be bought, meaning that the people are required to buy better quality enduring clothes rather than those whose quality degrades within a relatively short time. We begin with one of the most sensitive product categories, namely swimwear.
Why Swimwear is Part of the Fast Fashion Crisis
The fashion industry is one of the major contributors to environmental pollution. They are also responsible for 10% of the world’s carbon emissions and almost 20% of wastewater pollution. Fast fashion also plays a role in exacerbating the issue due to fashion consumption, which people are inclined to consume and discard frequently.
What Makes Swimwear Unsustainable?
- Used for short period – Most people wear swimsuits for a short time only a season.
- Made from synthetic materials – Most swimsuits are made from nylon and polyester fabrics that are not easily degradable.
- Contributes to textile wastage – A 2021 report by the Ellen MacArthur Foundation said that every second, a garbage truck full of textiles is disposed of, and swimwear is among them.
We at TY FASHION are trying to address this issue by designing swimwear that can be worn several times and is not limited to the beach.
Fast Fashion is Suffering – But It’s for the Best
The current economy has seen people becoming very selective when it comes to purchasing something new. People today, rather than buying clothes that are of poor quality and thin, they prefer those that are well made and long-lasting.
Why Fast Fashion Brands Are Losing Customers?
- Consumers have less money to spend, and they do not wish to spend money on new clothes as often as they want to since they always get worn out.
- Customers are now becoming concerned with sustainability and are steering clear of brands that are obviously wasteful.
- Nowadays, consumers are moving away from buying new clothes as often because many are not interested in purchasing lots of clothes of mediocre quality.
This is why you are seeing big brands such as TY FASHION emerge in the market. We’re selling sustainable, stylish, and multipurpose swimwear; hence, customers can get durable products.
Rethinking Swimwear: A Wardrobe Essential
At TY FASHION, we do not think that ‘swimwear’ is a product that one uses once or for a one-time occasion and is then forgotten. But it should be fashionable, durable, and versatile in terms of the frequency of its usage.
1. Swimwear as Suitable for Any Occasion
These pieces are modified into various styles when needed, rather than having to go out in separate outfits for different occasions:
- Wear a sleek one-piece swimsuit with a high-waisted skirt for a casual look.
- A bikini top can be worn under a blazer to complete a fashionable look.
- Combine swim shorts with a linen shirt for a relaxed, resort-ready outfit.
In that way, we make swimwear that serves multiple purposes, which helps minimize wastage and unnecessary purchasing.
2. Made to Last
It is important and significant to note that all our swimwear features materials that are of high quality and environmentally friendly.
- Do not fade easily or stretch.
- Are well designed to withstand use for several years.
- Wastage is minimized due to their durability; hence, they remain in good condition for relatively longer periods.
3. Encouraging Smarter Shopping Habits
The meaning of “Buy Less, Buy Better” is to purchase only what is necessary and beneficial to the consumer. Rather than purchase five poorly made swimsuits each summer, a buyer can choose one or two stylish and durable pieces that will remain in their wardrobe for several years.
Manufacturing More Sustainable Fashion
Sustainability is not simply a product that we take, but it is also a process of how it is being processed. In order to reduce their environmental imprint, TY FASHION combines the production of swimwear and regular clothing to reduce material waste and consumption.
1. Less Waste
- Material leftovers from the clothing line are used to create swimwear.
- Any fabric materials in the form of scraps or other unused items are utilized and not discarded.
2. More Efficient Production
- Our products are manufactured with the least magnitude of energy and water consumption as compared to other products of a similar nature.
- We use the latest technologies and innovations in our manufacturing process that help in decreasing pollution levels.
3. High-Quality Craftsmanship
- All our products are durable, whether it is a swimwear or ja acket.
- We pay a lot of attention to the smallest thing and try to make everything long-lasting so the customer is getting their money’s worth.
How You Can Buy Less and Buy Better
We opined that by adopting different shopping habits, we can actually protect the environment while achieving the goal of saving money.
3 Simple Ways to Build a Better Wardrobe
✔️ Invest in timeless designs – Choose clothes that stay in style.
✔️ Buy fewer but better items – Invest in well-made clothing instead of cheap ones.
✔️ Find New Ways to Wear What You Own – Don’t conform to wearing them in sets as this would make them deteriorate faster.
So, next time you are making purchases, try to be mindful of the steps discussed above to make wise choices that will move the fashion industry towards sustainability.
Join the Movement: A Better Way to Shop
In TY FASHION, style, responsibility, sustainability, and durability go hand in hand. It is our goal to promote the concept of sustainability through swimwear and through clothing that people wear on a daily basis.
Naturally, it is high time to turn the slogan, “Buy Less, Buy Better,” into a movement rather than just a trend.
Are you bored with your swimwear? It’s probably time to give your wardrobe a makeover over at [TY FASHION], where style and sustainability always go hand in hand!